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| google web stories |
Welcome to Story time, If you're
here, then you're here because you have read or heard about Web Stories That's
great.
Google web story It's easy to jump to the conclusion that
these are your standard social app stories, and they just also arrive on the
web now, four years late.
Even the meme about something now
having stories is three years old.
So what gives?
Current implementations focus on
short lifespans and ultralow barriers to creation.
That means they're less often
Pulitzer material and more often humble brag, like me showing off a successful
Dalgona coffee or Random.
Our bet is that the story's format
works beyond the ephemeral use case and can become its own pillar in the media
landscape.
In other words, think of a story as
another distinct publishing format on the web, like a blog post, a video, or
podcast.
We think that they fill a sweet spot
between videos and text articles because they're usually cheaper to make than a
video and, at the same time, more engaging than a text article.
But there's more that's different
about Web Stories.
They wouldn't deserve the web prefix if they weren't significantly more open than their wall of social counterparts.
Web Stories are yours, hosted on
your server, making you money and not the serving platform, and can drive
traffic to your site, YouTube account, or whatever else you desire.
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| web stories |
They're also as short-lived or evergreen as you want. Unlike with the social platforms, nobody can dictate what content you create.
It's the web, so you make the rules.
At Google, we're very confident
about Web Stories to the point where we highlight them in several important
places and go the extra mile to let them shine.
First, on Google Search, we trigger
a visual block like this with Web Stories on select queries, like "things
to do in New York."
Of course, they also regularly
appear in the blue links with this nice vertical thumbnail.
But our bet is that an even more
engaging and natural way is to discover Web Stories, where?
On Discover.
Google Discover is the home screen
of the iPhone Google app, and it's been growing rapidly.
Since Web Stories are open source and
not locked to Google at all, any platform or search engine on the web can build
experiences around them.
I'm hoping to see many more
integrations in the next months and years.
Okay, great, this should give you a
brief overview, but let's talk a little bit more about this show.
This show exists because the way Web
Stories are used is fundamentally new.
Besides a handful of publishers,
there aren't that many creators on the web who have a lot of experience with
this type of storytelling.
Contrary to a blog post where you
start with the written text and then amend it with images and video, it's
usually the reverse for Web Stories.
Also, unlike a blog post, unless
it's highly art directed,
Web Stories require visual composition,
so you might need to level up your design skills a little bit.
Hence, this series.
I want to help you on this journey and
share everything that could help you achieve success with web storytelling.
In the upcoming weeks and months, you'll
learn the ins and outs of the editorial process.
A lot of design tips and tricks, the
publishing workflow and tools, the asset sourcing, monetization advice, and
many more intriguing topics.
So get going, start creating
stories, and follow to the website.
Don't hesitate to reach out by the
comments below.
thanks.
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